We may use the information we collect for the various purposes described below:
"Cookies" are small data file identifiers that are transferred to your computer or mobile web browser that allow us, and third parties with whom we partner, to recognize your browser or mobile device and transfer information about you and your use of our Services. For example, cookies that we use tell us how many times you have visited one of our websites, your search preferences, and if you have clicked on an advertisement that has been displayed to you. We use "persistent" cookies to save your login information for future logins to the Services. We also use "session ID" cookies to enable certain features of the Services, to better understand how you interact with the Services and to monitor aggregate usage by users and web traffic routing on the Services. Unlike persistent cookies, session ID cookies are deleted from your computer when you log off from a Service and close your browser.
We, and third parties with whom we partner, may also deliver a file known as a web beacon, pixel or pixel tag ("Web Beacons") to you through our Services. Web Beacons are small, invisible graphic images that may be used on the Service interface or in emails relating to the Service to collect certain information and monitor user activity on the Service interface, such as to count visits, understand usage effectiveness and to determine if an email has been opened and acted upon. Web Beacons allow ad networks, marketing partners and other service providers that we use to provide anonymized, aggregated auditing, research and reporting for us, for advertisers and our other partners. Web Beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and Web Beacons from the ad network's servers, these companies can view, edit, or set their own cookies, just as if you had requested a web page from their site.
Some of our Services may use Facebook's features and tools, including pixel tags, which send data regarding your use of the Services to Facebook for the purpose of tracking conversions and to create custom audiences for our Services. Facebook links the data with your Facebook account and may use conversion data to serve you advertisements on and off of Facebook. For more information please visit Facebook's Data Policy here and Facebook's terms governing custom audiences here.
Third parties may collect information about your online activities over time and across different websites, devices, online channels and applications when you use our Services. For example, advertisers can collect information about your device (including unique identifiers) and your usage of our Services for their own purposes, including advertising and analytics. Some third parties help us and others associate your activities across the browsers and devices you use, for retargeting, cross-device advertising, analytics, and measurement purposes. SHOP YOUR ELEMENT also works with third parties to provide analytics information regarding your usage of our Services or to help us track the advertisements that are delivered to you to determine the effectiveness of advertising on our Services.
You may opt out of collection of certain information on your mobile device by disabling “Analytics” in the Settings on your mobile device.
We use commercially reasonable safeguards to preserve the integrity and security of information collected and maintained through our Services. However, we cannot ensure or warrant the security of any information you provide to us or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed by unauthorized persons or hardware or software failure.
Your information may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us, SHOP YOUR ELEMENT transfers personal information to the United States and processes it there. By submitting such information, you consent to that transfer.
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